SEO vs SEM | Do you know the Difference?
I was recently interview regarding SEO (Search Engine Optimization), or so I thought. The person interviewing me, kept referring to SEM (Search Engine Marketing) but was using terms and ideas that relate to SEO. As is the norm, with me, I corrected him. I'm not so sure he liked that. SEO referrers to the practice of using keywords, detailed text optimized for "said" keywords, use of free techniques for optimizing your business for search engines. SEM referrers to efforts used in...