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Category: Marketing

Unleashing Business Growth: The Power of a User-Friendly Website

August 1, 2023
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| Categories: Business, Business Plan, Marketing, Strategic Planning

In today's digital age, a strong online presence is vital for small to medium-sized businesses. Your website acts as the gateway to your brand, attracting potential customers and converting them into loyal patrons. However, having just any website won't cut it; it needs to be technically sound and offer an excellent user experience (UX). In this blog post, we'll explore the importance of a well-optimized website for gaining qualified traffic, and how website improvements and auditing can significantly impact your...

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Strategic Planning for 2023: What You Need to Know

November 4, 2022
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| Categories: Business, Business Plan, Marketing, Strategic Planning
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Strategic planning should be an integral part of your business plan, your business strategy, sales strategies and marketing strategies. Without planning we don’t know where we need to go (or even where we were). We may have thought we were getting results and succeeding our goals. But without a plan you won’t know for certain. I’m sure that sounds pretty obvious. And it is, the biggest thing though is a lot of companies (especially small businesses), start the process, but...

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Marketing: Know Your Audience

September 3, 2022
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| Categories: Business, Marketing
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As a marketing strategist, I hear a lot of business owners who haven't identified their audience, don't know who their audience really is, or how to reach their audience. The most important element of your marketing strategy and successful business is the audience. Your audience is the reason you are in business. The audience is who buys your product or service. The audience is who keeps your business going. Your audience is the backbone of your business. If you have...

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Why Your Business Needs a Growth Strategy

September 1, 2022
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| Categories: Marketing, Social Media
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As business owners, entrepreneurs and even CEOs, we build a lot of strategies. We think of the various things our business needs to to grow. This may include manpower, leadership, organizational, marketing, sales and even financial strategies. But we often times forget that we forget the key strategy to building our businesses. A strategy that will determine where you are going and how to get there. Your business needs a growth strategy. Your business needs a growth strategy, regardless of...

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Sales vs. Marketing

August 23, 2022
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| Categories: Business, Marketing

I am a Marketing Strategist. I am not a Sales Person. I can't sell anything, except marketing well because I know marketing better than I know myself. But the biggest confusion that people have is thinking that marketing is sales or sales is marketing. Yes they do go hand in hand, but they are not the same. Marketing is defined as "communicating the value of a product, service or brand to customers or consumers for the purpose of promoting or...

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5 Reasons to Use Facebook Ads

July 1, 2022
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| Categories: Marketing, Social Media

If you're looking for a quick and highly effective way to reach a massive audience, then Facebook advertising is an excellent option. Read on and we'll look at five of the biggest reasons for this and why you should consider it for your business. 1. It's PPC PPC means 'Pay Per Click' and is also the format of another very popular advertising network: Google AdWords. The appeal of PPC is that you don't pay anything if your ad isn't effective....

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3 Must Dos for a Killer Launch

September 21, 2021
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| Categories: Marketing

Whether you are new to the program launch scene or a veteran you are going to have questions about your launch. There are three things that you must do to have a killer launch. you must have a freebie that leads into your sales page to capture those who don't purchase right away. Let's be real, 75% of your potential customers aren't ready to purchase when they land on your sales page and if you don't have a way to...

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Landing Pages | A Critical Component to Your Sales Funnel

July 10, 2021
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| Categories: Business, Marketing

Maybe you're a little curious about what this is all about. Landing pages, lead magnets, leadpages, and opt-ins, are essentially all the same thing. They are pages within your website with a specific purpose. That purpose is to capture visitor information, provide some copy and have a call to action. Most landing pages will provide a little bit of information, very high level, and after capturing the visitors information, they are redirected to a sales page with more details and...

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Are You Visible Enough

June 10, 2019
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| Categories: Marketing

In my years of work with small business owners, the number one struggle for them is visibility. Visibility is defined as "the degree to which something has attracted general attention; prominence". This works for a number of elements in your Marketing of your business. Overall Marketing VisibilitySocial Media VisibilityWebsite Visibility Marketing Visibility: To be visible in your overall marketing visibility you need to send consistent email marketing, even if your email isn't being opened by the viewer, the sheer fact...

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Marketing is Not Sales

April 17, 2019
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| Categories: Business, Marketing

  I am going to take this opportunity to demystify a big myth in the business world. Marketing IS NOT SALES! They go hand and hand. They work together. You can't have marketing without sales, and you can't have sales without marketing. What is Marketing? Marketing is the behind the scenes efforts of a team, yes team, marketing cannot be done by one person. It is the understanding of your industry, your audience, your product, your pricing strategy, your business...

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