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Category: Business

Unleashing Business Growth: The Power of a User-Friendly Website

August 1, 2023
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| Categories: Business, Business Plan, Marketing, Strategic Planning

In today's digital age, a strong online presence is vital for small to medium-sized businesses. Your website acts as the gateway to your brand, attracting potential customers and converting them into loyal patrons. However, having just any website won't cut it; it needs to be technically sound and offer an excellent user experience (UX). In this blog post, we'll explore the importance of a well-optimized website for gaining qualified traffic, and how website improvements and auditing can significantly impact your...

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Strategic Planning for 2023: What You Need to Know

November 4, 2022
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| Categories: Business, Business Plan, Marketing, Strategic Planning
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Strategic planning should be an integral part of your business plan, your business strategy, sales strategies and marketing strategies. Without planning we don’t know where we need to go (or even where we were). We may have thought we were getting results and succeeding our goals. But without a plan you won’t know for certain. I’m sure that sounds pretty obvious. And it is, the biggest thing though is a lot of companies (especially small businesses), start the process, but...

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Preventing Burnout in Business Starts with Self Love

September 28, 2022
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| Categories: Balance, Business

I know it happens, we all get to the point of exhaustion and pretty soon we find ourselves looking at the clock counting every second to leave work or worse snapping at our loved ones. There’s a lot on our plates and now with recent events, more people are getting burnt out. Many of us are now working from home with the added stress of keeping the kids quiet during our zoom meetings and praying they have clothes on when...

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Marketing: Know Your Audience

September 3, 2022
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| Categories: Business, Marketing
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As a marketing strategist, I hear a lot of business owners who haven't identified their audience, don't know who their audience really is, or how to reach their audience. The most important element of your marketing strategy and successful business is the audience. Your audience is the reason you are in business. The audience is who buys your product or service. The audience is who keeps your business going. Your audience is the backbone of your business. If you have...

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Sales vs. Marketing

August 23, 2022
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| Categories: Business, Marketing

I am a Marketing Strategist. I am not a Sales Person. I can't sell anything, except marketing well because I know marketing better than I know myself. But the biggest confusion that people have is thinking that marketing is sales or sales is marketing. Yes they do go hand in hand, but they are not the same. Marketing is defined as "communicating the value of a product, service or brand to customers or consumers for the purpose of promoting or...

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How to 10x Your Business Productivity

August 3, 2022
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| Categories: Business

As business owners and entrepreneurs we started our business expecting to be working 3-4 days a week, a few hours a day, right? Instead, we are lucky if we get a day off in a week, and work 14-18 hours a day. It is the hustle after all. No, it won’t be like this forever, but it is when you’re first starting. You have to get in there, get dirty, hustle and work for every penny you earn.  What if...

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Don’t Give Up Just Because It’s Not Working … NOW

May 14, 2022
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| Categories: Business

As a fellow small business owner, having been in business nearly 20years, I wanted to share my key piece of advice that I give to all my clients. Along with debunking a few myths along the way. There is no such thing, as overnight success. It takes years to accomplish, and even then, it takes years of struggle, years of heartache. But in the end, it is all worth it. As a marketing professional, I have to repeatedly inform clients,...

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Create Your Space Around You

May 8, 2022
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| Categories: Balance, Business

As an entrepreneur, most of us work from home, that’s a great perk right? For me, this was one of my biggest reasons to leave the corporate world. I loved my job very much, but I hated that it took me away from big moments in my little ones’ lives.  When I started working from home I had a hard time at first staying focused. I came from an office that was usually very quiet and had my own desk...

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Always Have a Backup Plan

September 12, 2021
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| Categories: Business

So let's talk backup plans ... Really. Yes. Did you think I was going to tell you that everything is going to go right the first time? Backup plans are for losers and failures?! Well I'm not. Backup plans are CRITICAL to every thing you do in your business (and life, but this is a business blog). While, we would love for everything to go off without a hitch and work exactly as designed and without flaw, and be widely...

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Law of Intentionality

August 10, 2021
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| Categories: Business

Let me just start by saying that John Maxwell is a genius. He is a motivator. He is an inspiration. One day I want to be like John Maxwell. A few months ago I joined a leadership book club. The book they had started reading was "15 Invaluable Laws of Growth". I have read chapter 1, THREE times, yes 3! And there is so much in that chapter that I want to read it again, but I should probably implement...

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