I am a Marketing Strategist. I am not a Sales Person. I can't sell anything, except marketing well because I know marketing better than I know myself. But the biggest confusion that people have is thinking that marketing is sales or sales is marketing. Yes they do go hand in hand, but they are not the same. Marketing is defined as "communicating the value of a product, service or brand to customers or consumers for the purpose of promoting or...
As business owners and entrepreneurs we started our business expecting to be working 3-4 days a week, a few hours a day, right? Instead, we are lucky if we get a day off in a week, and work 14-18 hours a day. It is the hustle after all. No, it won’t be like this forever, but it is when you’re first starting. You have to get in there, get dirty, hustle and work for every penny you earn. What if...
In today's digital age, a strong online presence is vital
Strategic planning should be an integral part of your business
