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Month: June 2019

SEO vs SEM | Do you know the Difference?

June 21, 2019
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| Categories: Search Engine Optimization

I was recently interview regarding SEO (Search Engine Optimization), or so I thought. The person interviewing me, kept referring to SEM (Search Engine Marketing) but was using terms and ideas that relate to SEO. As is the norm, with me, I corrected him. I'm not so sure he liked that. SEO referrers to the practice of using keywords, detailed text optimized for "said" keywords, use of free techniques for optimizing your business for search engines. SEM referrers to efforts used in...

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Are You Visible Enough

June 10, 2019
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| Categories: Marketing

In my years of work with small business owners, the number one struggle for them is visibility. Visibility is defined as "the degree to which something has attracted general attention; prominence". This works for a number of elements in your Marketing of your business. Overall Marketing VisibilitySocial Media VisibilityWebsite Visibility Marketing Visibility: To be visible in your overall marketing visibility you need to send consistent email marketing, even if your email isn't being opened by the viewer, the sheer fact...

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