Have you ever put together a "marketing campaign" and didn't see the results you expected? Did you focus on the audience? Was it more of mass direct marketing? I'm here to tell you that not only did that mass direct marketing campaign cost you more money, but it had a much lower response rate. If you want to spend less money, have a higher response rate, and build a stronger customer base, you have to know your audience. You...
As business owners our successes are determined by the number of QUALIFIED LEADS we obtain. We could get leads all day long. If we don't have the QUALIFIED leads, they mean nothing. It's also important that those leads are nurtured. Just because we have a QUALIFIED lead, doesn't mean that we have the sale in the bag, it means we offer something the customer wants or needs. But so does your competition. Nurturing QUALIFIED leads is as important as...
Some people don't check their mail for weeks, others throw junk mail away, others use email for all communications, and some prefer to use the internet and social media. It is important to know your market as a whole, and as segmented. Your market may be wide, whoever, the audience for each is not. It is easier, and more successful to develop several different markets that all fall into one. By breaking your wide and large audience out into smaller...
Strategic planning should be an integral part of your business
