Are You Targeting Your Audience?
Have you ever put together a "marketing campaign" and didn't see the results you expected? Did you focus on the audience? Was it more of mass direct marketing? I'm here to tell you that not only did that mass direct marketing campaign cost you more money, but it had a much lower response rate. If you want to spend less money, have a higher response rate, and build a stronger customer base, you have to know your audience. You...