PPC Campaigns are your paid marketing with google, Instagram, Facebook and other advertising platforms. Your PPC Campaigns are calculated on a pay per click basis and is one of the best ways to build exposure to your business. PPC campaigns with google are ran in tandem with SEO services to provide the best outcome for organic and paid for rankings.
We support the building of PPC campaign strategies and execution; along with monitoring, reporting, optimizing and improving campaigns for ultimate success. The campaigns we have strategized and manage are seeing over 15% conversion rates; with under $1.00 CPC. We provide bi-weekly analytics reports, optimization updates and recommendations for improving the PPC campaign. We oversee the execution and recommendations; however, we do share adjustments to the strategy with clients to keep them informed of improvements.
PPC campaigns regardless of the platform, will show an ad (text, display, video) with a link and CTA to a customer based on a set of keywords associated with that ad. Our management of your PPC campaigns doesn’t just manage the ad spend or the ads, we also review the analytics behind what is working and what is not, focusing on getting high quality conversions; and understanding the connection between your ads and your landing page.
The connection between your ad and your landing page is going to be directly correlated to the conversions that you receive. If a user is expecting one thing (based on the ad) and the landing page doesn’t deliver the one thing they were expecting, they won’t convert. We ensure that not only are your ads converting to views on your website; but that the website is converting as well. Beyond Marketing has a team of Conversion Rate Optimization specialists and strategists that ensure your ads are converting. There is nothing worse then throwing away money because your website isn’t converting.
We could tell you all day long that we are good at what we do, and we get our clients results; but we feel that proof will speak volumes.
The below screenshots show 2 Google PPC campaign summaries for one of our clients that we have managed since October 2021. The first screenshot on the left shows the improvements made and where they were as of January 2022. The client had a monthly had spend of $2,000 per month, receiving a CPC of $.71; in the education space. Where the industry CPC is $3.97. The second screen shot on the right, is their campaign summary as of August 31, 2022; they cut their ad spend in 1/2; increased their impressions, their clicks AND their CPC to just $.28.
This client is generating over 1200 qualified leads per month a Conversion Rate of 34.1%